Here are some common mistakes physician-owners make during ASC (Ambulatory Surgery Center) strategic transactions, along with how to avoid them:
đ» 1. Overestimating the ASCâs Value
Mistake:
Assuming the ASC is worth more than the market will bear, often based on emotional attachment or anecdotal valuations.
Why Itâs a Problem:
Leads to unrealistic expectations and failed negotiations.
How to Avoid:
Get a professional, objective valuation early in the process.
Understand the difference between fair market value and strategic value.
đ 2. Failing to Clean Up Financials
Mistake:
Inconsistent accounting, hidden personal expenses, or poor revenue cycle management.
Why Itâs a Problem:
Reduces transparency and trust during due diligence.
Makes it hard to demonstrate consistent cash flow or EBITDA.
How to Avoid:
Normalize financials by removing non-business expenses.
Hire an experienced healthcare accountant to prepare clean, audit-ready reports.
𧩠3. Disorganized Corporate Governance
Mistake:
Outdated or unclear operating agreements, unresolved disputes among partners, or fragmented ownership structures.
Why Itâs a Problem:
Complicates negotiations and creates legal risk for buyers.
How to Avoid:
Resolve ownership issues early.
Update governance documents, buy-sell agreements, and bylaws before going to market.
đ° 4. Neglecting Payor Contract Review
Mistake:
Assuming all payer contracts are transferable or competitive.
Why Itâs a Problem:
Some buyers may walk away if contracts are unfavorable or non-assignable.
How to Avoid:
Review all payer agreements for assignability clauses and rate competitiveness.
Consider renegotiation prior to sale if rates are outdated.
đ€ 5. Poor Confidentiality Management
Mistake:
Leaking deal information too early or too widely.
Why Itâs a Problem:
Disrupts staff, spooks patients, or causes friction among physician partners.
How to Avoid:
Keep discussions tightly controlled and need-to-know.
Use NDAs and maintain discretion until key milestones are reached.
đ« 6. Choosing the Wrong Buyer or Partner
Mistake:
Chasing the highest offer without considering cultural or operational fit.
Why Itâs a Problem:
May lead to post-transaction regret, loss of autonomy, or partner conflict.
How to Avoid:
Evaluate buyers on alignment, track record, and post-deal strategyânot just price.
Speak with peers who have sold to the same buyer.
đïž 7. Waiting Too Long to Sell
Mistake:
Waiting until volumes decline, partners retire, or competition increases.
Why Itâs a Problem:
Deteriorating performance lowers valuation and leverage.
How to Avoid:
Plan proactively and consider selling while the ASC is performing well and market conditions are favorable.
đ 8. Skipping Legal and Financial Advisors
Mistake:
Trying to manage the transaction without expert help.
Why Itâs a Problem:
Overlooks tax implications, deal structure complexities, or compliance issues.
How to Avoid:
Retain experienced healthcare transaction advisors, including:
M&A attorney
Healthcare CPA
Investment banker or consultant
đ 9. Failing to Articulate a Growth Story
Mistake:
Presenting the ASC as a static operation rather than a growth opportunity.
Why Itâs a Problem:
Strategic buyers want future upside; no growth narrative reduces competitive bids.
How to Avoid:
Highlight expansion opportunities: services, partnerships, markets, or capacity.
đ§Ÿ 10. Ignoring Compliance Risks
Mistake:
Overlooking issues with Stark Law, Anti-Kickback Statute, HIPAA, or licensure.
Why Itâs a Problem:
Compliance risks scare off buyers or reduce the deal value.
How to Avoid:
Conduct a legal and regulatory audit well before going to market.